Welcome to the new CUTE

And sure, that’s fair.

We are cute.
Cute is sweet, kind, shy.

But also, strong, brave...gnarly.
Our idea of cute is a little upside down.
Cute is saying, “I can do this… I got this.”

Cute is just going for it.

And, it’s ok if you fall.

Cute is winning a world title.

Actually, scratch that.

SEVEN world titles.
 
Cute is more than one thing, because we are more than one thing…
 
Here’s to the next chapter of CUTE.